Making Money From Email Marketing
Today, we are all bombarded with product choices but if you want to stay in the forefront of your customers minds, you should consider trying Email Marketing.
What Is Email Marketing
If you are a local businesses owner or run your own business Online, Email Marketing is a great addition to your other Digital Marketing activities. Why? Simply because it builds customer loyalty and engagement, without breaking the bank and, it works on mobile too.
No matter what business you have, using Email Marketing, is a great way for your to earn a regular income from your Mailing List.
So, what is Email Marketing?
In basic terms, Email Marketing, is simply a way of keeping in touch with your existing customers (who have chosen to Opt-In and hear from you), via email.
Why Use Email Marketing
Using Emails to keep in contact with your customers, adds trust and credibility. Email is also a medium that allows the development of a relationship by telling longer stories, including videos and getting your customers to take action with embedded links.
How To Start Email Marketing
Build A Mailing List
A good place to start is by building a list of people who’ve expressed an interest in your business or the information you offer, this is known as a ‘Mailing List’. So, how do you find these people and get their email addresses? A great place to start is by asking them. Let’s say you own a beauty supply shop. When you chat with your customers offer to send them discounts and special offers, if they provide an email address. If you have a website you can include a form which encourages visitors to subscribe Online. Keep in mind that people must give you permission to send commercial email.
If you are simply offering information on a regular basis, then ask people to subscribe to your Mailing List, so that they can receive all your latest information on a regular basis.
Once you have started to build a list of people who want to receive your emails, you should think about other ways in which Email Marketing can help you achieve your business goals. You certainly don’t want to overwhelm your customers or subscribers with too much content in one email or too many emails in succession. Start with a friendly hello and an introduction, then you might send information about your shop and the product lines and services that you sell. If you are an Affiliate Marketer, you could start by reviewing products and then including a link to the products you review.
What To Offer In Your Emails and How To Make Money From Them
Be sure to include useful information and tips that your subscribers and customers will find valuable. As well as providing valuable information on a regular basis, also provide your subscribers with money saving offers. While you’re educating your customers about your business or specific topics, you can use Marketing emails to learn more about them as well. Ask your subscribers if they’re interested in receiving updates for other products or services. Then, find out how often they prefer to hear from you! Finding a good balance that your subscribers will like and enjoy, will ensure they look forward to receiving your emails and keep opening them.
Email marketing is a great way for you to develop relationships with both potential and existing customers. As you identify your different audiences you can customize your communications based on their particular interests. By offering useful and engaging content you can build loyalty over time. A strong customer base will help your business grow.
Setting Up Your Email Marketing Campaign
It is essential to comply with the laws and regulation that are in place, regarding Email Marketing. If you are wanting to start using Email Marketing, it is advisable to use one of the reputable Email Marketing companies, that will ensure you are conducting your campaigns legally and legitimately.